Creating and presenting informative and clear data analytics to support marketing initiatives.
Marketing campaign data collected from email, automation, and ad platforms and sorted into digestible dashboards and presented to executive and C-suite leadership members.
At Victor Canada, I was the subject matter expert for all things 'data' when it came to our marketing team. Putting forth proposals to oversee and be a part of implementing Google Tags throughout our ad journeys and on our various quoting tools. Creating dashboards in Looker Studio, Excel, and our various email and marketing platforms to create presentations with clear results and clear goals moving forward. Under my leadership, conversions and revenue from advertising in our Retiree market are tracked, enabling us to increase budget and increase our revenue by 5x since January 2023.
